Meet the CEO


Vash Beauty was created by Karlene Davis, a scientist, and natural hair enthusiast. After graduating with a bachelor’s degree in Biological Sciences and a master’s degree in Biomedical Sciences, she created a company named after her late great-grandmother, Vashti. By leveraging her scientific background, Karlene has focused on developing high-quality products made from natural ingredients and free from harmful chemicals. Her goal is to empower individuals to love and care for their natural hair while promoting healthy hair practices and encouraging self-expression through hair while using safe products. Her commitment to using natural ingredients has earned her company recognition and a strong following among those who prioritize natural and sustainable beauty products. Karlene is determined to push the boundaries of product innovation and redefine the beauty industry. With a steadfast commitment to excellence, Karlene is currently pursuing her master's degree in Cosmetic Science from the University of Cincinnati.